⌦Crypto Lady Gang : UX/UI & Product Development

INTRO
Crypto Lady Gang creates an inclusive space and resource for women artists, collectors & developers in the NFT industry to come together and support one another, centering the art and the artist.

We are a curated women focused NFT gallery that simultaneously creates a virtual destination for women to connect and collaborate. We cut through the noise in the NFT space and give curated women artists a platform to be highlighted and discovered.

ROLE
Founder
Visual Identity
Art Direction & Curator
UX/UI Designer
Social Media

WHY WAS IT CREATED?
I started as a user selling artwork within within the Crypto space. As a user myself I felt like there was a lack of women community within the Metaverse and NFT world. I wanted to find a safe space for artists, new and old, to collaborate and share each others artwork. Additionally, it was a common question that was asked on twitter with little curation.

Building

PHASE I : Community & Curation

It started out with a tweet telling the community what I was creating. I instantly started getting DMs of artists who were interested or others who knew artists who were interested in joining. Additionally, I started to personally reaching out to some of my favorite artists in the space. There was eventually, too many DMs to filter through that I created an application system and would curate through the best of the best artists.

PHASE II : Research & Wireframing

I started with two wireframes. One from the perspective of an artist wanting to showcase my work. And the other from a collector in search of supporting women in the space.

✦ A Searchable Curated Gallery: There was a lot of noise in the NFT space, collectors craved some curation. Additionally, there was so many different platforms artists were on it was a need to host a directory where the best women artists could be found.

✦ Artist Profiles: Showcasing and featuring artists. Including bios, photos, social media and direct links to their marketplace.

✦ Community: The Crypto Lady Gang artists also formed a community where we had a safe space to collaborate and network as a whole.

PHASE III : Branding & Coding

The branding was fun, yet still lets the artwork in the gallery shine. Keeping the website mostly muted modern. I wanted to add fun bright colors to really stand out within social media.

Features of the website included:

✦ A filtered gallery: Search by country, marketplace and artist medium.

✦ Artists Pages include bios, about their specific collection, direct link to marketplace and social media handles.

✦ An artist studio: Artists part of the gang, have access to group projects posts and community center discord where we talk and ask questions.

✦ We started with 20 artists and ended up with almost 100 around the world. We have painters, photographers, videographers, illustrators and animators.

PHASE IIII : Roleout

The rollout was a huge success. Having an overwhelming amount of engagement.

Successes include:

✦ Mass amount of artists applications. Ending up with around 100 artists from around the world

✦ Crypto Lady Gang curated a show at the Miami Art Basel

✦ Crypto Lady Gang curated Artists to work with Global Women in VC NFT Collection

✦ Featured in Forbes. Read here

✦ Featured in Marie Claire. Read Here